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Etsy product photo size & specs
Etsy displays listing photos at up to 2700×2025 px. Smaller uploads look soft on Retina screens.
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JPG · PNG · WEBP · HEIC — files never leave your browser
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All processing happens locally in your browser.Etsy recommends uploading photos at 2700×2025 px (4:3) or larger. The platform crops to 4:3 in the listing carousel and 1:1 in search results, so always design with both crops in mind.
Maximum file size is 20 MB per image, but anything over 2 MB gets re-compressed by Etsy. Pre-compress to 1.5–2 MB JPG at quality 85 to keep the result crisp.
You can upload up to 10 photos per listing. The first photo (the thumbnail) should be a clean square-friendly shot of the product against a plain background.
FAQ
What aspect ratio does Etsy use?
4:3 in the listing, 1:1 cropped from the center for search thumbnails.
What is the file size limit?
20 MB, but pre-compress to 1.5–2 MB to avoid re-compression artifacts.
Can I use PNG with transparency?
No — Etsy converts PNG to JPG with a white background. Export as JPG yourself for control.